Why choose an SEO Consultant over an SEO agency? In my opinion, the benefits of working with a freelance SEO consultant, rather than an SEO agency are: Firstly, you are working one-on-one with an SEO specialist. You get direct access to the professional with all the answers and who knows what SEO works and what…
Do you offer any other forms of internet marketing? No, I don’t offer PPC, email marketing or social media to my clients: I only specialise in best practices search engine optimisation and pushing websites in the right direction up the SERPs. To clarify, SEO is a very specialised field and I don’t like to diversify…
How to fix Submitted URL has crawl issue in Google Search Console How to Fix Your Site Crawl Issue: 1) Check the crawl errors This is where you’ll get information about what’s causing the issue. The most common cause of crawl issues is when the URL doesn’t resolve correctly. This happens because the server is…
How to Increase the SEO Value of your Site Using Website Navigation How to Increase the SEO Value of your Site Using Website Navigation Search engine optimization (SEO) is a critical aspect of your marketing strategy. However, it can be easy to make mistakes when you are new to the field. Website Navigation may be…
What is Search Engine Marketing? Search engine marketing or SEM is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search engine optimization (SEO), paid placement and paid inclusion. What is Search Engine Optimization? Search engine optimization (SEO) is the process…
SEO for Architectural Services SEO for Architectural Services firm can help you enhance your business presence by optimizing your website. SEO can help increase traffic to your site while helping your SEO for Architectural Services firm to establish online presence. SEO services include creating high quality content that will attract visitors and will help increase SEO rankings….
SSL & Security An SSL certificate encrypts the information that is sent between a web server and a browser to protect it from interception. In order to get an SSL certificate on your website, it must be installed on your server by someone with technical experience. Once installed and configured, there will be a green…
Social Media Social media is a general term to describe a huge variety of online channels that enable users to create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from and, as a social media agency, Cariad Marketing uses some of…
Marketing Strategy Essentially, a marketing strategy is a plan of action devised to promote your company and its products or services. Ideally, it should be a 12-month plan which should consider your objectives, sales targets, target markets and what activities you are going to undertake in order to reach them. It should also help you…
Content Marketing Content Marketing is all about creating and sharing unique content which people actually want to read and engage with. It entails communicating and getting in front of your prospects and customers without going for the hard sell. Done properly it’s a great way to earn trust and credibility thereby attracting new customers and…
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