July, 2023

What is People Also Search For or People Also Ask

People Also Search For (PASF) is an SEO Strategy for 2020 and beyond. As Google continues to add variety and make the search engine results pages (SERP) increasingly dynamic, business owners and search engine optimization (SEO) professionals alike can quickly become overwhelmed. It may not seem like it at first glance; these changes present several advantages. Now it’s time to focus on People Also Search For and use that as a strategy for targeting new traffic on what people are also asking.

With all of the SERP variety, there are new ways to gain more exposure and search, so the ultimate goal of SEO is no longer to rank number one. The fact of the matter is that because of these dynamic search features like Featured Snippets and People Also Ask, the returns on top organic rankings are diminishing.

Google continues to add more elements to the SERPS and takes action to include as many paid ads into the SERPs, that number one ranking isn’t what it used to be. As such, SEOs and business owners have to adjust and adapt. One way to do this is to aim for the PAA box on as many keywords as possible.

People Also Search For, what does it mean?

People Also Search for or PASF is a feature that is only shown to users who click on a search engine result and come back to the results page immediately. Google assumes that because the user immediately comes back to the SERP as they didn’t find what they were looking for, so Google offers other suggestions to help them get the results they wanted in the initial search. The suggestions are related queries and part of what is called User Intent. Finding out the intent of the user and providing options to find the exact intent of the search.