Your Guide to Choosing the Right SEO Package at Affordable Prices!

When it comes to choosing an affordable SEO package, it is more important to focus on the
value you gain from the package as against the price you pay for it. After all, SEO is not a
cost-center, but a long term investment that will foster the growth of your business.
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If the study done by SEO Guru led CrazyEgg is to be believed, a well-executed SEO campaign
can drive a whopping 14.6% conversion rate! Considering the conversion rates for
conventional marketing tools such as print ads and emails are a meager 1.4%, this statistic
speaks a lot regarding the importance of Search Engine Optimisation. Moreover, the widely
read blog Search Engine Land also suggests that search engines drive 10 times more traffic
to shopping sites than social media.
All of this together underlines the significance of having a website that is optimised in a
way that it lands up as high as possible on the Search Engine Results Page of the leading
search engines. Of course, you don’t need us to tell you that SEO is easier said than done
and that you will have to rely on a dedicated agency that offers affordable SEO packages.
While there seems to be a sea of online marketing agencies offering multiple SEO packages,
finding the one that best suits your needs and budget can be a little tricky. However, if you
know what exactly to look for, you will be able to take the right decision in a timely
manner. Let us help you understand the most prominent aspects which need your due
diligence when you’re on the lookout for a proficient agency.
Types of SEO Packages
Regardless of the SEO firm you choose, you will usually have one of the two options –
 Standard SEO Package
As the name suggests, such a package would comprise of basic SEO services which may
or may not prove to be of instrumental benefit to your business, depending on the type,
location, and scale of your business. That being said, it will be lighter on your pocket.
 Custom SEO Package
As you may have guessed, these packages are more in line with your business type and
its specific needs. Of course, these packages come at a steeper cost. However, we
recommend that you consider the same as an investment rather than an expense, and
focus more on the value it offers.

A customised local SEO plan will be meticulously designed to boost the reach and
growth of your business, and will go a long way in putting your business amongst the
top search results!
How to Ensure Your SEO Package is Holistic?
For your SEO package to be as valuable as possible it is crucial that it promises an all-round
approach, including but not limited to the following aspects –
 Website Structure
A well-structured site is not only aesthetically pleasing but also ensures a user-friendly
experience. It helps the visitors navigate with ease, and ensures that they find the
products and services, and are able to buy them with minimal efforts. To this end, it is
essential that your affordable SEO package comprises of two factors – Clean and
Comprehensive URLs, as well as easy-to-follow Breadcrumbs Navigation.
Here, you must also expect to get a responsive website that works seamlessly across all
desktops as well as hand-held devices. After all, more and more users are now accessing
the internet with the help of smartphones, tablets, and iPads.
 Content Marketing
If you’re looking for the best SEO services for your website, it is incredibly important
that they offer you comprehensive content marketing services. After all, when it comes
to online businesses, 70% of your success relies on the quality, readability, and
keyword-richness of your content. Here
o Quality refers to the level of information, depth of knowledge and overall value
that your content offers
o Readability refers to the use of images, infographics and other such elements,
complete with the font size, and colour of your text that makes the content easily
consumable
o Keyword Richness refers to the high-ranking keywords embedded in your
content, which can help ensure that your website shows up on the top of the
SERP when a user searches for information pertaining to your industry or
business. When you hire the best SEO services for your business, you can rest
assured of the fact that they will put to use the most advanced keyword research
tools to identify the most researched keywords for your business!
 Local SEO
In the present day times, Local SEO is taking precedence over all other aspects of SEO. It
usually involves posting the contact information for your business including the contact
numbers, email id, address as well as citations on Google Maps. This not only makes it
easier for customers in your city or area to find you but also helps your business show
up when people use area-specific keywords such as ‘Salons in South Park’.

It is therefore essential that local SEO is a part of your affordable SEO Package.
 Website Reporting
A good SEO package should also ensure that you get a monthly report with detailed
insights on your website traffic, keyword ranking, conversion rates, bounce rates and
more. When it comes to monthly reports, remember the mantra ‘You can improve what
you can’t measure’. For what it’s worth, choosing an SEO service that offers you
accurate reports can prove to be instrumental in offering your business the boost it
deserves!
We hope that you’re now aware of how choosing the right SEO package can help your
business grow and succeed!