Local SEO Expert London | SEO consultant London
Let’s make you more Profit
Most likely the reason why you are (as any other businesses) looking for an SEO (Search Engine Optimisation) is to get a higher ranking which should result in more traffic to your website, therefore more leads that should result in more sales.
While having a high ranking website on Google is a great asset, it will not necessarily mean more leads. As such, as your SEO specialist, I will not only be concentrating on increasing your rankings, but also ensuring your business website is optimised, since if it is not optimised, it will not be able to convert the new amount of traffic into leads, and you will be leaving money on the table.
Lead Generation & SEO
Most SEO services stop at ranking a website, as most businesses think that investing just in SEO will give you more exposure that will result in more traffic, thus more leads. Yes, I agree this is absolutely true if the business website is set up correctly. However, most web designers and web developers are after good looking and functioning websites, without considering marketing best practices as marketing is not one of their key skills. This, more often than not, results in lack of lead conversion.
Ways of Doing SEO
There are many ways of doing SEO:
Some SEO consultants use dirty techniques that may work really well, however always keep in mind that those techniques come with the risk that one day a website might be pushed down few pages or even penalised by the search engines, and get de-indexed. Which means the website ends up on the search engines’ blacklists and no longer shows in any search results.
Then there are evergreen ways of SEO, some techniques give quick results and some take time. When shopping around to find the SEO expert for you, make sure you have some basic knowledge of SEO. For this purpose, I have an SEO start guide with a check list that can help you to compare the SEO experts. This SEO start guide you can find here
So what is Local SEO?
For example, if you Google for “SEO expert London” it means you are looking for a local company in London. Local Search Engine Optimisation is about attracting clients to businesses that serve their local community, and the search engines are providing different search results for local searches than general search queries.
A successful Local SEO strategy will be different to Global SEO strategy. To give you an example, the most notable difference is with Google My Business Local 3 pack (the old Google+ Local and Google Places). If you are looking for an ‘Accountant in London’ the following search result would show up (see picture on the side)
The result is composed out of AdWords (PPC), Google My Business Local listing, and the Organic Search results. As a rule of thumb, the Google My Business listing would receive most clicks.
Therefore, if you focus only on a global SEO, it will give you a lower Return on Investment (i.e. less traffic and leads, for a bigger investment). Combine SEO AdWords (Search Engine Marketing (SEM)), Local SEO, and Reputation Marketing together, and you will have more exposure of your business on Search Engine Result Page (i.e. your business website will show up on page one multiple time, this can also be called SERP Domination). The SERP domination also shows to your business prospects that first of all your business is the business of choice, and a second of all it will push the competition from page one.
Is your business selling Locally?
This is the first question you should ask yourself when looking for an SEO service because the off page SEO (i.e. link building) strategy will differ, especially if you combine it with more advanced SEO services such as reputation management. For example, if as part of reputation management you get reviews/likes from India, the smart search engines like Google know there is no logic for a plumber in London to be used by someone in India. Even if your SEO expert is hiding behind a proxy (it is an IP address cover that makes websites think the review comes in from e.g. Birmingham instead of Delhi), the Search Engines still know that those IP addresses are proxies and not real IP addresses.
Your Local SEO expert
How Local should my Local SEO consultant be? It helps when your SEO expert does not have to hide behind proxies and they are truly Local, i.e. living in the same town. However, the thing is that the Google actually does not care that much if someone in Nottingham is discussing a business in London, from an American perspective that still counts as Local. Though, where a Local SEO expert really can help is the Local borough knowledge for an initial keyword research, especially in a city the size of London. For example, someone based in Isle of Dogs looking for a beauty salon might search on Google for Beauty Salon London, Beauty Salon Isle of Dogs, Beauty Salon Canary Wharf, Beauty Salon Tower of Hamlets, Beauty Salon Poplar or check the map directly and skip the Google search altogether.
A good UK based SEO specialist should at least have the local knowledge, since aiming for the right keywords in backlink building is paramount.
Guaranteed page ranking, can this be done?
Who does not like a guarantee, right? The thing with SEO is that there are only 10 spots on the first page in the organic search result and in most cases there are at least over 50 businesses that want to be on that first page. Some niches are highly competitive which result in an SEO battle, a race to the top in a marathon without a finish. How can anyone give a guarantee in a case like that?
If it is “pay after results” guarantee you might end up without paying and without results. In a worst case scenario, a desperate SEO consultant may add black hat techniques to the game just for the sake of ranking a website as soon as possible to get paid, not caring if the website will get penalised by the search engines later on.
If you had had bad experiences in the past with SEO and still would like a guarantee I do offer a different risk-free package: Zero Risk SEO. Read about Zero Risk SEO here.
How to hire me as your SEO consultant.
I expect that you shopped around to find an SEO expert you are happy with. Finding the right SEO consultant for your business can be difficult. I have tried to make it as clear as possible to see if my approach to Search Engine Optimisation is a right fit for you. To help that I have a downloadable pdf guide where I explain my methods and it can also be used as a check list to compare my skills and services with other SEO consultants.
Why I don’t have fixed pricing?
Every business is different and every niche has a different marketing budget. Good Search Engine Optimisation cannot be a set service, as each business niche has a different amount of competition, and different marketing budget or a need for an SEO that competition has. It also depends on your business aspiration goals, for example, as explained earlier, it might be easy to rank “plumber Isle of Dogs” due to low competition than “plumber London”, as all the London plumber would like to be on page one for that term and most likely invest a lot in SEO to try to get to or stay on page one.
Only after an SEO Audit when enough data is gathered it will be possible to see what needs to be done to increase the Ranking of a website on a search engine and what needs to be done to keep the ranking despite competition SEO efforts.
Each business has its own marketing budget, and I am a big believer of win-win scenarios where SEO services match the business spending capacity. Thus I believe each case is unique and requires an individual approach rather than set prices.
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